Donut Fix Trail
The concept behind this project was to create a self guided tour geared towards young adults. The users are prompted to scan a QR code shown on various marketing materials which takes them to the online website where they could learn more.
The color pallet and graphic style was inspired by various pop art graphics and motifs.
Mobile Site
The site offers more information about the trail. Highlighting the locations within and brings a call to action for users to sign up to receive the official Donut Fix Trail booklet to satisfy the fixings.
Booklet
After creating a list of donut spots from the area of Butler County. The users goal is to collect all 9 stickers from the different locations and place a sicker with the corresponding location.
Stickers
Once all 9 are collected, users can tear out the specific sticker page within their booklet, which includes their name and address for a chance to win a limited edition Sweatshirt.
